Businesswoman, brand influencer, and mother Sophia Momodu has opened up about her deliberate choice to shield her daughter, Imade Adeleke, from public social media exposure, citing privacy, safety, and emotional well-being as top priorities.
In a heartfelt statement shared via her verified Instagram account, Momodu addressed growing curiosity from fans and followers:
“I stopped posting Imade online because her privacy and safety come first. She’s a child, not content. The internet can be beautiful, but it can also be unkind. I want her to grow up knowing her worth beyond likes and comments.”
Imade, the first child of Afrobeats superstar Davido and Sophia Momodu, has been a beloved figure in Nigerian pop culture since her birth in 2015. However, in recent years, Momodu has significantly reduced public appearances and photos of the 10-year-old, a move that has sparked widespread discussion.
Momodu continued:
“As her mother, it’s my duty to protect her innocence. She deserves a childhood free from scrutiny, comparison, or unsolicited opinions. I share moments with family and close friends privately – that’s enough.”
The decision aligns with a growing global conversation among celebrity parents about the long-term impact of childhood digital footprints, online bullying, and data privacy concerns.
Momodu, founder of The Sophia Momodu Brand and a UNICEF advocate for child welfare, emphasized that her choice reflects responsible parenting in the digital age rather than any personal dispute.
Fans have shown overwhelming support under the hashtag #ProtectImade, with many praising Momodu’s maturity and foresight.
Sophia Momodu remains active in fashion, philanthropy, and entrepreneurship while maintaining a balanced approach to her public presence.
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