Hailey Bieber Turns Up the Heat with Sultry Bedroom Snaps Following Steamy Victoria’s Secret Campaign

Supermodel and Rhode founder Hailey Bieber is once again commanding attention, sharing a series of bold, intimate bedroom photographs that have set social media ablaze just days after her highly anticipated Victoria’s Secret return.

The 29-year-old Rhode skin-care mogul and runway icon posted the provocative images to her Instagram grid late Thursday evening, showcasing a playful yet undeniably sensual side in delicate lingerie and minimal styling. The cheeky bedroom series features Hailey posing confidently against soft neutral linens, with strategic cropping, sultry gazes, and a knowing smile that perfectly balances effortless glamour with unapologetic allure.

The timing of the personal post comes on the heels of Bieber’s widely celebrated re-debut with Victoria’s Secret, where she starred in the brand’s latest campaign photographed by Mert Alas and Marcus Piggott. The official VS images—described by fans and critics alike as “dangerously sexy” and “peak Hailey”—featured the model in signature winged looks reimagined for 2026, blending archival nostalgia with modern edge.

Industry insiders note that the back-to-back visual moments appear to be a deliberate flex of creative control, with Hailey seamlessly transitioning from high-fashion commercial work to intimate, self-directed content that speaks directly to her 52+ million Instagram followers.

“Hailey has always understood the power of contrast,” said one longtime collaborator close to the campaign. “She can walk an Angel runway in full theatrical wings one day and then drop something raw, personal, and completely her own the next. That duality is what keeps people obsessed.”

While the bedroom snaps carry no official caption beyond a simple heart-eyes emoji, fans quickly flooded the comments with fire and flame emojis, declarations of “this is her villain era,” and playful demands for a Rhode x Victoria’s Secret collaboration.

The images have already garnered millions of likes and shares within hours, cementing Hailey Bieber’s status not only as one of the most influential faces in fashion, but also as a master of curating desire on her own terms.