Renowned Nigerian media entrepreneur, filmmaker, and founder of EbonyLife Group, Mosunmola "Mo" Abudu, has described the recent discontinuation of Showmax as a pivotal moment that should galvanize African creatives and entrepreneurs to build sustainable, homegrown streaming platforms tailored to the continent's unique needs and market realities.
The announcement came from Canal+ Group, which acquired MultiChoice—the parent company of Showmax—following a comprehensive strategic review of its streaming operations. Showmax, launched in 2015 as Africa's homegrown response to global streaming giants, has faced substantial annual losses deemed unsustainable in an increasingly competitive and capital-intensive global environment. The decision reflects a shift toward financial discipline and broader digital optimization, with no retrenchments planned as affected employees will transition to other roles within the group.
In her reaction shared via Instagram and widely reported across Nigerian and international media, Mo Abudu emphasized self-reliance and ownership in the African entertainment ecosystem. "No one is coming to save us," she stated. "It is up to us to build sustainable business models that truly work for Nigeria and Africa. The closure of Showmax should serve as a wake-up call for local creatives to focus on developing and sustaining our own distribution platforms that support the growth of indigenous stories, films, and content."
Abudu, a trailblazer in African storytelling through EbonyLife's production of acclaimed series and films, highlighted the risks of depending on foreign-owned platforms. She urged stakeholders in the creative industry—including filmmakers, producers, investors, and tech innovators—to seize this opportunity to create robust, locally controlled alternatives that prioritize African narratives, accessibility, and economic viability.
"The discontinuation underscores a broader truth: external platforms may come and go based on global priorities, but true empowerment comes from owning our distribution channels," Abudu added. "This is not the end of African streaming ambitions—it's the beginning of building what truly serves our audience and creators."
EbonyLife Group remains committed to advancing African content through innovative production and distribution strategies, and Abudu called on collaborators across the continent to join in forging independent pathways for the industry's future.

Entertainment Factory!