Laura Ikeji Calls Out Greed in Nigeria's "Detty December" Festivities

 Nigerian beauty entrepreneur and influencer Laura Ikeji Kanu has sparked widespread discussion by criticizing business owners for sharply inflating prices during the annual "Detty December" season. In a viral video posted around December 16, 2025, she declared, "We are a greedy nation," warning that such exploitation could ruin the popular festive culture.

What is Detty December? "Detty December" refers to the vibrant end-of-year celebration in Nigeria (especially Lagos), where diaspora Nigerians (often called "IJGBs" – I Just Got Back) return home for concerts, parties, weddings, and nightlife. It has become a major economic boost for hospitality, entertainment, and services, attracting thousands and generating significant revenue.

Laura Ikeji's Criticism Ikeji shared a personal example: A hairstyle she paid ₦70,000 for recently was now quoted at ₦200,000–₦250,000 for clients, justified solely because it's December and assuming returnees are wealthy. She argued that diaspora Nigerians are regular hustlers saving up to enjoy home, not billionaires to be exploited. She extended the critique to sectors like short-let rentals (e.g., Airbnb driving up general rents) and warned: "We will ruin this Detty December with our hands, and we will all rest." Despite December being her peak sales period, she emphasized fairness over greed.

Broader Context and Reactions

This isn't isolated—reports highlight astronomical hikes in accommodation (short-lets from ₦120,000 to over ₦220,000 nightly), transport, and events. Some locals and visitors are scaling back celebrations or boycotting, with calls to shift festivities to other cities or countries like Ghana. Online reactions largely support Ikeji, calling it unsustainable greed that could kill the organic fun that made Detty December popular via social media affordability.

While seasonal demand naturally raises prices (basic supply-demand economics), many agree excessive hikes risk long-term damage, echoing concerns from tourism experts about losing appeal to competitors. The debate highlights a tension between short-term profits and sustaining a cultural phenomenon.